October 1st, 2009 - Australian Interactive Multimedia Pty. Ltd. (AIM) has today launched hot.com.au, a new website giving Australian technology consumers increased control and confidence when purchasing online. The unique shopping engine allows users to choose between leading wholesalers and hot.com.au's own warehouse in a straight-forward manner. The new site demystifies claims like "in-stock" and "in-store" by being up front about stock levels and locations.
The Australian technology market is based mainly on stock supplied from a handful of distributors whose items are sold through countless websites. Many websites claim to have thousands of items 'in-stock' – the reality is many items are held by distributors and sold by competing websites using the same database simultaneously. This situation allows multiple sales of the same physical items (overselling), leaving many consumers disappointed and fighting for their money back.
Compounding the problem, many online retailers are reluctant to refund people's money – often making customers wait 30 days or longer for a refund, if at all. "Too many times we've heard of customers being charged for goods that a retailer could not supply even though they said they had it 'in-stock'," says Steven Brown, CEO of AIM, "shopping comparison engines often list items months out of date, no wonder people are disappointed. Nothing on hot.com.au is older than 2 days."
hot.com.au supplies over 50,000 products Australia-wide from top technology wholesalers as well as its own warehouse. Stock levels, update time and actual stock location information is always provided. Therefore, customers can select products based on price, stock availability and location to match their own priorities.
Unless a company actually has physical stock they cannot give a 100% guarantee they can supply. When a client sees an item on hot.com.au they can have confidence in supply because hot.com.au offers an apology and $50 cash if they don’t live up to their claims, by failing to supply paid "in-stock" purchases within the agreed timeframe.
Demystifying misleading claims such as 'thousands of items in-store', 'in-stock' etc., hot.com.au is giving the consumer more confidence and control of their shopping experience by telling the truth about stock and offering a $50 supply promise.
ENDS
hot.com.au is a technology shopping engine with over 50,000 items available, it is a subsidiary of Australian Interactive Multimedia Pty. Ltd. (AIM), a 100% Australian-owned business established in 1984.
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